Online reviews are everywhere and gaining in popularity as the main source of decision-making when choosing a beauty professional. Did you know that more than 70% of consumers trust online reviews as much as recommendations...

Learn how one of the most influential women of the lash industry, the international editor of Lash Inc, Louise Tierney got into lashing!

Prior to your appointment: Clean your lashes A lash artists pet hate is when clients turn up with uncleansed lashes as it takes up precious time. Think of it this way, the cleaner your lashes...

Calling all lash club members, The Eyelash Emporium will be making a show-stopping return to Professional Beauty London 2018 on 25th and 26th February. Our fully trained lash team will be on hand to show...

Achieving a good bond on a set of eyelash extensions is important for great lash retention. Air quality, room temperature and humidity all impact how adhesive works and how a bond is formed.

By Genevieve Hickin, courtesy of Lash Inc magazine There are many ways to prolong the life of your adhesive to ensure you get the most from it and to keep it at its optimal working...

Traction alopecia is primarily caused by applying a pulling force to the hair, causing the natural hair to shed prematurely. Within eyelashes traction alopecia can develop if there is too much strain on the hair follicle...

The Guild Awards of Excellence is back for 2018 and we need your help!  As you know, we pride ourselves on our excellent training, products and customer service. If you believe we deserve a chance...

A full of set of lashes can look great for a couple of weeks, but naturally lashes will start to shed. Everyone’s eyelashes fall out at different intervals, but on average we lose around 42-70...