Black Friday falls the day after Thanksgiving in America, there are several myths about its origin. The most popular explanation is said to be the description of the smog, traffic and pedestrianised chaos in Philadelphia the day after Thanksgiving 1981 when literally everyone was out trying to pick up a bargain before Christmas!
Amazon brought the term to the UK way back in 2010, with high-street stores following the trend from 2014 onwards.
Here at The Eyelash Emporium, you’ll be pleased to hear we will be running our own Black Friday offers this year! But Black Friday offers shouldn’t just stay exclusive to established brands. Why not create some festive offers for your business?
Here are some ideas for you to use to help the traditionally quiet November months, increase your Christmas sales, and fill those gaps in your diary early January/February 2019:
- Run a social media competition on Facebook or Instagram
You could give away a free lash lift and tint to a winner chosen at random. All entrants will have to re-share your post to be in with a chance of winning! This will give you great exposure to a wider audience.
- Discount old stock
A one day heavily discounted sale is not going to break the bank, and it frees up valuable space for new products! Try bundling up an eyeliner and lash sealant and selling it for the wholesale price..
- Gift cards
Run a one-day only promotion with a big % off all gift cards purchased on Black Friday ONLY.
- Upgrade treatments with free gifts
Give away complimentary gifts, such as ‘have a full set of lashes and get a free lash cleanser & brush’ for Jan/Feb ONLY.
- Upgrade treatments with free additional treatments
Add in or promote other services, for example, offer a gel manicure at half price when a client gets a full set of lashes.
- Hold a Christmas shopping event
Putting on a Christmas open evening where you can showcase Christmas gifts and talk about new treatments is great for existing clients and creating brand awareness to gain new ones!
Choose your set of promotions and start marketing them NOW – just tease or ‘seed’, start off gently and build up!